Buying Boch Enterprises
American businessman and executive Ernie Boch Jr. has an estimated net worth of $500 million in 2012. Currently valued at $1 billion, Boch Enterprises include automobile dealerships in Massachusetts.
Ernie Boch Jr. got most of his networth from his grandpa’s inheritance. Andrew Boch, his grandpa, started the family business by buying the Massachusetts-basedNash Motorsfranchise in 1945. In the 1960’s, Ernie Boch’s dad developed the company into one of the leading Rambler dealers in the U.S. He’d his first automobile, the1971Volkswagen Beetleat age 16.
Along with being a businessman, Ernie Boch Jr. is also a musician. He is a member ofErnie and the Automaticswhich released a top rank record later on. He is likewise the owner of the Boston Militia, awomen’s tackle football team located in Boston.
Ernie Boch, Jr., produced in 1958, is the CEO, president, and spokesman of Boch Enterprises, a $1 billion business consisting predominantly of automobile dealerships in Norwood, Massachusetts. Boch is a local celebrity in the Greater Boston area who has a passion for music, makes television cameos, and has a creative method of advertising and selling cars.
Andrew’s son, Ernie Boch Sr., built the Norwood business into the top ranked Rambler dealer in the country by the early 1960s. It was achieved on the muscle of his drive and regularly “outlandish” television advertisements with all the catch phrase for anybody revealed a new or second-hand auto with no Boch mini-sticker in the window: “ask for the keys it’s your automobile, my name is Ernie Boch.” After, Boch began using the National Airlines label “Come on down!” which the airline used to market travel to Florida before its merger with Pan American World Airways. Ernie Boch, Jr,’s father is, in addition, mainly credited with bringing the “Automile” notion to U.S. Route 1 in Norwood.With this theory, a large cluster of competing automobile dealerships join together to publicize the “Automile” as an automobile shopping center. Soon following the death of Ernie Boch Sr., Boch Jr. appeared in a television commercial paying tribute to his dad. Boch Jr. was in a car, watching pictures from an old commercial featuring his dad, in the rear view mirror. Boch Jr. grinned and drove away. Ernie Jr.’s first car was a 1971 Volkswagen Beetle, British racing green. He purchased it in 1974, when he was 16, from the used car department at his family’s Toyota car dealer. His father, Ernie Boch, Sr., received some criticism from the Boston Brahmin culture and other components of the upper class as a member of the nouveau riche of the area.